Every season brings new travel patterns, and this quarter we are seeing a clear theme: travelers want vacations that feel more meaningful, more exciting, and more tailored to the people they are traveling with. Industry trend reports for 2026 point to more intentional travel, including trips built around connection, wellness, family time, and memorable experiences rather than simply checking a destination off a list. Hilton’s 2026 trends report describes this shift as travel that starts with why people want to go, not just where.
Epic Memories at Epic Universe
One trend we are watching closely is the continued excitement around Universal Orlando, especially with Epic Universe entering its second year. This is giving travelers a brand-new reason to plan an Orlando vacation and is creating even more interest among families, couples, and groups looking for a theme park trip with something fresh and exciting to experience. Universal Orlando has become a much bigger conversation in vacation planning because travelers now see it as more than just an add-on. For many, it is becoming the centerpiece of the trip, with travelers choosing longer stays at premier Universal resorts and visiting the brand new park multiple days.
Alaska By Cruise
Another destination we are absolutely seeing on more wish lists is Alaska. Alaska has broad appeal because you can visit from the comfort of a cruise ship, ending up in a new location each morning. The official Alaska travel resources highlight the state’s five distinct regions, wildlife viewing, glacier experiences, cruises, land tours, rail journeys, and cultural experiences, which makes it attractive to both first-time visitors and repeat travelers looking for something more adventurous. Summer remains especially popular because it brings the warmest temperatures, extended daylight, strong wildlife viewing, and the widest availability of tours and cruise options.
The Popular Trend of Multi-Generational Travel
One trend that continues to stand out is multi-generational travel. Families are increasingly traveling with grandparents, adult children, and grandchildren together, looking for vacations that create shared memories while still offering flexibility for different ages and interests. That is one reason destinations like Walt Disney World, cruises, and beach resorts continue to be so popular: they offer built-in variety, convenience, and activities for every generation.
Historic Europe
We are also seeing strong interest in Europe as travelers look for vacations that feel immersive, educational, and full of story-worthy moments. Many clients are drawn to the idea of exploring iconic cities, experiencing local culture, enjoying incredible food, and building a trip that feels more customized than a traditional one-destination vacation. Europe continues to appeal to couples, families, and multigenerational groups who want a trip that blends sightseeing, history, and once-in-a-lifetime experiences. It is especially appealing to travelers who want something meaningful and memorable, with the flexibility to personalize the trip around their interests, pace, and travel style.
If you’re ready to start planning your next vacation, submit a free quote on 407&Beyond’s website. We’ll pair you with one of our expert travel agents, and you can start planning today!
